American culture has grown so politically correct that much of the risk is taken out of advertising. We stick with sexism and objectification and The Jones syndrome because they’re reliable and predictable in their outcome. German firm .start developed a series of cheeky tray liners for Burger King. It looks as though the campaign ran, at the very least in Q4 2007 and Q1 2008. As far as I can tell Can you just imagine the furor that would result here?
Burger King: Veg City, Sniper
ad text: Onions taken out on request. Just say the word and we’ll eliminate the onions from your burgers. Quickly and discreetly.
Burger King: Veg City, Red-light district
ad text: We have it your way. Pickle in? Pickle out? Only you decide how you want your burger.
Burger King: Veg City, Halloween
ad text: Fresh tomatoes. Fresh ketchup. At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this, is of course, top secret.
Burger King: Veg City, Airport
ad text: Strictly controlled ingredients. At Burger King we’re extremely serious about controlling the quality of our ingredients. That’s why we examine everything. Thoroughly.
Burger King: Veg City, New Year’s Eve
ad text: No artificial colorants added. The total lack of artificial colorants in our products doesn’t just make you feel good. It makes you feel absolutely fantastic.
June 6, 2008 at 9:54 am |
Nice. If only Burger King were as clever when it comes to workers rights…
June 6, 2008 at 12:53 pm |
Those were so cool. Yeah, I doubt a company like BK would do something so “scary.” But then I think about the “Burger King” and what a nightmarish character that is… EEK!